THE ACTS OF KINDNESS THAT HAVE BROUGHT US CLOSER TOGETHER
Latest research by ZOONO reveals we have become a more caring nation and built stronger bonds with loved ones and neighbours during the challenges of 2020.
There is no doubt that this year has been one of the most challenging times for us all. Our lives have been turned upside down, with many of us having to stop work, stay at home, teach our children from the kitchen table and juggle everything life has thrown at us – all while worrying about loved ones and neighbours during a global pandemic.
At ZOONO, we believe that the challenges have given us reasons to also be incredibly proud.
Over the last year, we have seen so many ‘acts of kindness’. Thousands of people have sent loved one’s care packs from ZOONO to help keep their friends, family members and neighbours protected. Up and down the country we were inspired seeing fundraising initiatives, neighbours rallying round together to help vulnerable people and a heightened sense of national comradery.
To celebrate a nation coming together to care for one another, we commissioned independent research among 2,000 people from across the UK to find out about the most heart-warming moments of 2020.
2020: THE YEAR BRITAIN BECAME A MORE CARING NATION
Despite 2020 being a tough year for many, more than half of us believe there have been many positive outcomes from the challenges.
According to our research, almost a third of us have been brought to tears by a random act of kindness. From buying groceries for key workers and supporting small local businesses, to sending gift parcels and baking banana bread for neighbours, we have all risen to the challenge to support each other.
Inspired by the likes of Captain Tom Moore’s ‘100th birthday walk for NHS’ and Joe Wicks’ free daily PE lessons for children, over half of us felt encouraged to help someone else in need during these challenging times.
Almost a quarter of us have been reunited with a loved one since lockdown, while over half of us have admitted it has encouraged us to develop stronger and closer bonds with friends, neighbours and relatives.
The pandemic has also made us reflect on our own wellbeing and the way we treat others. In fact, most people now:
- Value their lives more
- Appreciate the little things
- Are more caring and considerate to others
- Are more resilient
- Are less likely to worry about small problems in their lives
- Are stronger having faced the challenges of 2020
INSPIRED BY ACTS OF KINDNESS
We’ve been inspired by so many heart-warming stories in the news over the last few months - and it seems you have too!
In fact, our research shows that more than 80% of us have felt touched by a story in the media, with
Captain Sir Thomas Moore raising money for the NHS on his 100th birthday voted ‘the most touching moment of 2020’.
The weekly clap for NHS professionals, seeing key workers reunited with their loved ones, and observing an abundance of rainbow paintings in home windows, were also among the acts of kindness that touched the nation.
West Brom Albion footballers phoning elderly fans during the first lockdown, Princess Beatrice wearing the Queen’s gown for her socially distanced wedding, and the national teddy bear hunt in windows up and down the country, were also chosen in the top 20 list.
THE TOP 10 MOST TOUCHING MOMENTS OF 2020
- Captain Sir Thomas Moore raising money for the NHS on his 100th birthday
- The first clap for NHS carers
- Seeing key workers reunited with their loved ones
- Announcement of the Covid-19 vaccine
- Rainbow paintings in windows
- School children sending morale-boosting letters to care home residents
- Hero welcomes for key workers in supermarkets
- Socially distanced Victory in Europe (VE) Day celebrations
- Joe Wicks launching free daily PE lessons for children
- Postman in fancy dress to keep residents' spirits high
ZOONO: OUR ACTS OF KINDNESS
This year, we have partnered with the Shelter Charity to help our customers donate during the sales process. We also donate hand sanitiser for the benefit of homeless people living in the UK.
Like many residents, we pledge to continue supporting others in the year ahead and look forward to being inspired by many more heart-warming moments yet to come in 2021.